DIRECTOR, MARKETING AND COMMUNICATIONS
Reports to: Executive Director
Classification: Full-time, exempt
Supervises: Team of 4 FTE, 20+ seasonal staff and interns
The Chicago Humanities Festival (the Festival) celebrates ideas within the context of civic life, connecting artists, authors, journalists, scholars, policy makers, and other thinkers with passionate and inquisitive audiences. The Festival presents over 150 programs to 50,000 people annually (including discussions, lectures, and performances) during its Fallfest, Springfest, and throughout the year. It has a robust educational program that welcomes middle-school and high-school students to programs celebrating the arts and humanities.
The Director, Marketing and Communications serves as the Festival’s brand champion and marketing/communications strategist. Working closely with programmers and senior staff, the role is responsible for expanding institutional visibility and brand awareness, increasing admissions and ticket sales, and cultivating both current and new audiences. The position also oversees the Festival’s visitor experience, and tells its stories via media relations and online channels—website, Twitter, Facebook, YouTube channel.
· Lead all aspects of the Festival’s marketing/communications strategy, brand positioning and refinement, setting overall institutional tone and editorial voice, and crafting compelling narratives for the general public, audiences, and donors.
· Drive all Festival marketing efforts (direct mail, print, electronic, social media) and communications (media relations, online outlets).
o Develop/manage marketing/communications budget, including setting and achieving earned revenues goals.
o Direct production of all marketing materials, working with both internal staff and external graphic design/creative teams.
o Oversee advertising campaigns, bookings and placement, including working with media buyer(s).
o Work with development department on membership and donor communications.
· Work with internal team and external contractors to redesign Festival website. The intent is for the website to be fully rebuilt within the coming year.
· Help lead membership efforts and create effective strategies that build CHF’s membership while retaining and deepening engagement of current members.
· Oversee visitor services/box office operations—ticket sales, customer service, front-of-house management, and management of volunteer team.
· Develop and maintain media partnerships and sponsorships.
· Create measures and analytics that help to guide programming, budgeting, and audience targeting decisions.
· Lead audience research efforts, both in-house and with external contractors; prepare reports for internal use and external presentation to funders, donors, and board that clarify and reinforce the Festival’s value to Chicago and its key constituencies.
· Manage full-time team of four, seasonal staff of 20, and volunteer corps of 300+.
· Other duties as assigned by the Executive Director.
· Bachelor’s degree required; master’s degree preferred (preferably in marketing/communications or business/arts management)
· 5–7 years’ marketing, advertising, communications, or related experience, with a minimum of 3 years in management position
· Proven track record of managing the creative process from start to finish for an array of materials from brochures to advertising
· Excellent written and oral communication skills, solid grasp of grammar, fine-tuned editorial skills
· Experience with creating, managing, and successfully delivering budgets—both income and expense
· Solid track record and knowledge of best practices in online and social marketing
· Clear understanding of databases and successful use of data analytics in making business decisions; knowledge of Raiser’s Edge, Patron’s Edge, or Tessitura a plus
· Strong negotiation skills as well as external vendor management experience
HOW TO APPLY
Send resume, cover letter, and references to:
Chicago Humanities Festival
Attn: Phillip Bahar, Executive Director
500 North Dearborn, Suite 825
Chicago, IL 60654
No phone calls, please
The Chicago Humanities Festival is an Equal Opportunity Employer
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