Reporting to the Communications Director, the manager will strategize and deliver media coverage for exhibitions, programs, events, acquisitions, and institutional initiatives, in order to maximize positive press coverage of the Whitney. Specific responsibilities include:
– Oversees the creation of press materials and dissemination of information to local, national, and international media for exhibitions
– Writes media releases, fact sheets, media alerts, and advisories
– Creates press kits distributed at press previews and via email, website, etc.
– Pitches story ideas, secures placements, and oversees distribution of advance exhibition schedules
– Works with the Communications Director and Communications Assistant to handle/oversee incoming media requests
– Organizes and manages press previews for exhibitions and early viewings for critics needing advance access
– Organizes/oversees/approves press visits for news crews and individual journalists before, during and following opening of shows for which position is responsible
– Helps select spokespersons within the Museum to address individual press issues; briefs and prepares individuals
– Works with partner institutions on exhibitions
– Helps supervise staff, volunteers, interns, and external public relations consultants
– Oversees and maintains accurate and up-to-date Press Office pages on whitney.org and database of press contacts on Raiser’s Edge
– Helps strategize publicity plans for exhibitions, campaigns, and institutional developments
– Helps supervise the creation and distribution of monthly listings and weekly press clippings
– Helps prepare press-related materials for distribution at Board of Trustees meetings
– Cultivates and maintains relationships with key media and counterparts at other cultural organizations
– Helps solicit, handle, and oversee on-scene coverage of special events
– Manages exhibition publicity budgets and invoice processing
– Handles other duties as needed
Requirements: B.A.; 5+ years of professional cultural publicity experience, preferably in the contemporary visual arts; proven record of relevant media placements with excellent contacts in the media; familiarity with all areas of media, including online, blogs, and social networks. Exceptional communication (written, verbal) and interpersonal skills, professional temperament; ability to juggle multiple tasks at once; superb attention to detail. MS Office; Raiser’s Edge.
About the Whitney
As the preeminent institution devoted to the art of the United States, the Whitney Museum of American Art presents the full range of twentieth-century and contemporary American art, with a special focus on works by living artists. Designed by architect Renzo Piano and situated between the High Line and the Hudson River, the Whitney’s new building vastly increases the Museum’s exhibition and programming space, providing the most expansive view ever of its unsurpassed collection of modern and contemporary American art.
Application Instructions / Public Contact Information
Please send resume and cover letter including salary requirements to: email@example.com and state “Communications Manager” in the subject line.
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