-Planning, implementing and managing all marketing activities related to Art Basel Business Initiatives.
-Managing the branding of new Art Basel Business Initiatives in line with Art Basel’s overall brand strategy and brand identity guidelines.
-Developing & implementing communication strategies, campaigns and content strategies to promote the various Business Initiatives to their target audiences, in coordination with Art Basel’s existing Marketing and Media Relations experts.
-Leading the overall collaboration process with all relevant Business Initiatives’ stakeholders, clients’ representatives, suppliers, sponsors, and other institutions.
-Working closely with Art Basel’s communication and marketing agencies.
-Aligning & partnering internally with the relevant business units and regional organizations.
-Financial management and budgeting for all marketing activities within the Business Initiatives Department.
-Higher level degree in Marketing, Business Administration or related field.
-At least 5 years of professional experience in the development and implementation of sophisticated global marketing & communications strategies.
-Experience in brand strategy development and implementation.
-Demonstrated ability to work on tight deadlines in a fast-paced business environment.
-Leadership and negotiation skills.
-Knowledge and experience of the art world.
-Sensitivity and understanding of other cultures.
-Willing to periodical work overtime, weekends and occasionally travel
-Excellent writing and speaking skills in English.
-Spanish and other languages are an advantage.
Application Instructions / Public Contact Information
Please submit your application with documentation in English by email to:
MCH Messe Schweiz (Basel) AG, Human Resources: email@example.com
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