Reporting to Director of Membership, the Membership Marketing Analyst implements and reports on a comprehensive marketing plan to meet/exceed annual renewal revenue goals and increase retention rates.
Some duties include: coordinates materials in support of the renewal marketing plan that includes but is not limited to, direct mail, email, digital, social, telemarketing, etc.; reports on the effectiveness of the renewals program which include tracking against monthly revenue goals, response rates, renewal rates, growth at various levels of membership, etc; creates persuasive letters, articles, and brochure copy—for both solicitations and more informational communications about benefits, events and other opportunities; works with vendors to create necessary promotional materials and campaigns while maintaining quality work; collaborates with internal staff from a variety of departments; supports, as needed, efforts to communicate member benefits that will inspire members to visit the museum more often and to take advantage of their membership; works closely with Onsite and In-house Membership Services staff to coordinate and produce collateral materials and support member activities (e.g. tickets, event RSVPs); assists Director with new member acquisition and upgrade campaigns.
The qualified candidate will have a bachelor’s degree in Marketing, Business Administration, Art history, or a related field. At least three years of experience as it relates to advertising, direct mail, and other promotional vehicle. At least two years of membership experience is preferred. A combination of related education, training, and/or experience will be considered.
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